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App Store Listing Optimizer

mobileapi-pushweekly cycle

A/B test app store listing titles, descriptions, and screenshots to maximize impression-to-install conversion rates.

Primary Metric

Impression-to-Install Rate

↑ Higher is better

Experiment Settings

Variants per round: 3

Max rounds: 6

Min sample size: 2,000

Guard Rails
Experiments auto-pause if these thresholds are breached
Minimum 1% install conversion rateFloor: 1.0%