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Push Notification Copy Tester

mobileapi-pushdaily cycle

A/B test push notification copy to maximize action-taken rates. Deploys via FCM/APNs with timing and copy variants.

Primary Metric

Action-Taken Rate

↑ Higher is better

Experiment Settings

Variants per round: 4

Max rounds: 10

Min sample size: 1,000

Guard Rails
Experiments auto-pause if these thresholds are breached
Max 1% opt-out rateFloor: 1.0%
Minimum 2% action-taken rateFloor: 2.0%