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Video End Screen / CTA Overlay Tester

videoapi-pushweekly cycle

A/B test video end screen configurations and CTA overlay placements to maximize end-screen element click-through rates.

Primary Metric

End Screen CTR

↑ Higher is better

Experiment Settings

Variants per round: 3

Max rounds: 6

Min sample size: 2,000

Guard Rails

Experiments auto-pause if these thresholds are breached

Minimum 1% end screen CTRFloor: 1.0%